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According to a recent State of Inbound report, generating traffic and leads and proving ROI are the leading challenges marketers face.
This is most likely due to the fact that 37% of CEOs will put the CMO first in the firing line if growth targets are not met. That is a significant (and scary) statistic.
Today, the CMO is not only asked to keep up the pace with creative innovation, but she is also asked to ensure that every marketing decision is measurable and ties back to business outcomes — like pipeline and revenue.
RCPROMOTE has over a decade of digital marketing experience helping start-ups, publicly traded companies, and Fortune 500 organizations drive awareness and demand generation.